What does luxury mean to you?
Wunderbrand a pan-African brand agency with offices across the continent believes that Africa has the potential to be the breeding ground for a new body of luxury brands.
“Africa is untainted by the spectre of bad quality brands in the international audience’s mind”
“Africa is untainted by the spectre of bad quality brands in the international audience’s mind.” says Wunderbrand CEO Nicholas Kühne. “We have given the world diamonds, gold and platinum, all of these are premium and desired by almost everyone on the planet, so we are looking at creating more luxury brands out of Africa.”
Safari and beverages
The other brands that many people in Africa tend not to pick up are the luxurious resorts scattered around Southern and Eastern Africa. “Insert brands here”. There is also Amarula as a good export using the delicious flavours of fermented marula fruits. And who has not heard of the splendid Yswara range of teas in their delightful packaging and the inspiring journey of Frazer Perfumes?
Potential luxury brands
There are many airlines globally bringing up the standards of their fleets. Ethiopian airlines and South African Airlines are trying their level best in a very tough market and still have a way to go.
The potential for luxury African brands is certainly there, so keep your eye out for the next treasure to be unearthed in Africa, this time in a profitable way for Africa.