Mercedes Outlasts BMW’s Late Surge to Capture U.S. Luxury Crown

Mercedes Outlasts BMW’s Late Surge to Capture U.S. Luxury Crown
June 12, 2016 Nicholas Kuhne

Mercedes-Benz withstood a December surge from Bayerische Motoren Werke AG (BMW)’s BMW, ending its rival’s two-year reign as the top-selling U.S. luxury vehicle brand, as the breadth of Mercedes’s lineup pushed it to an annual record.


Daimler AG’s Mercedes posted a 17 percent gain last month with 33,007 deliveries, led by the new entry-level CLA, and revamped mid-size E-Class and premium S-Class cars. For the year, the brand’s sales rose 14 percent to 312,534, or 3,254 more than BMW. Daimler Chief Executive Officer Dieter Zetsche said in July he expected his company to come up short in 2013.


“Mercedes had strong performance from across the portfolio in December,” Alec Gutierrez, an auto analyst at Kelley Blue Book in Irvine, California, said yesterday in an interview. “They’re in a great position for 2014.” BMW was unable to close the gap after Mercedes opened a 7,610-vehicle lead through November. BMW reported December sales of 37,389, a drop of just 10 from a year earlier, as deliveries surged 56 percent for its 3 Series and 4 Series sedans. The Munich-based automaker’s annual total rose 10 percent to 309,280, topping its record from 2007.